Green Bank Client Pinot's Palette Wins HBJ Top 100 Award

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Green Bank Client Pinot's Palette Wins HBJ Top 100 Award

HBJ2

Emily Wilkinson
Print Editor

Houston-based Pinot's Palette is continuing its manifest destiny.

The paint-and-sip franchise started in Houston in 2009, with one location in Montrose — then known as Pinot and Picasso — and today has 87 locations across the U.S.

Last year the company expanded into California and Arizona, and this year it expanded to Washington and Las Vegas.

As a retailer, the company understands the importance of technology and marketing. It recently partnered with CBS Films to create a date-night promotion that coincides with the release of the romantic comedy movie “What If," which stars Daniel Radcliffe and Zoe Kazan. Pinot's Palette will host "What If/Perfect Pairing” nights at participating locations nationwide throughout August.

In addition, Pinot’s Palette was the first paint-and-sip to launch an iPhone app to increase customer engagement and drive mobile sign-ups, it says.

Such initiatives have paid off. Due to its rapid growth, Pinot's Palette made HBJ's 2014 Fast 100 List of the fastest-growing companies in Houston based on two-year revenue growth.